Mark successfully describes how intense desire for an outcome can disable the very capacity required to achieve it. This book is for those for whom the traditional 'success doctrine' of trail, fail & repeat triggers a deep sense of inadequacy and disabling avoidance. A must read to help overcome this all too common phenomena.

Jordan makes the case and expresses boldly the principles that can help anyone to rise about their circumstances. He takes aim at political correctness including the shaming of anyone who has an idea offense to another. Jordan encourages offensive dialogue, without contempt in pursuit of 'may the best idea win'. A must read to fuel the debate over how to separate 'smallness' from 'significance' in an increasingly complicated social landscape.